Home User Experience Commentary: To truly improve CX, the Government should define its own metrics

Commentary: To truly improve CX, the Government should define its own metrics

“It’s not enough to use CX strategies designed for businesses in the private sector. The government must identify ways that measure the actual efficiency of an agency’s services and success rates for those using them. If not, they won’t have a clear picture of where pain points exist and how to correct them. We believe several key strategies—studying funnel tracking, […]

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